Shep Hyken, the customer service expert and keynote speaker, remarks that all of our customers are the partners in our mission. Customer experience is the new marketing battlefront and owning it up has a lot of benefits to offer, like increasing the traffic to our digital space and customer ordering sites.  Owning the customer experience is an inevitable task for any firm if they aim to climb up the ladder steadily fast. Happy customers are the best advocates any business could have and there is no better marketing team than loyal customers.