It’s been a while since the pandemic that led to the establishment of the virtual world dimension just around our real lives. However, the splurge of businesses online has made the entrepreneurs see the benefits their business could have earned when it is taken digital and is mostly likely to stay this way. In modern times, restaurant businesses are being greatly influenced by the internet and technology improvements. From QR menus to online orders, technology has made the Food and beverages industry easier to progress.
Having an online brand has become as important as maintaining the one offline. With the majority of people spending a significant portion of their day online, restaurants have a great business opportunity and a wide market to capture and cater to. Under these circumstances, the demand for a mobile ordering app has increased due to the necessity to serve online customers. When used correctly, the technology can help a restaurant outperform its competitors by bringing them closer to their customers and having an online food ordering app does EXACTLY THAT!
A custom-made mobile app for food delivery not only provides a platform to order conveniently but also works as your one-stop solution for increasing customer engagement. An exclusive mobile app can provide additional value to your customers which will help you rank above the competition. With these apps, new markets are being opened up for restaurants that are looking to boost their sales by offering delivery as an added service. An online food ordering app for restaurants is a great substitute for third-party food marketplaces. Restaurateurs can reduce the expense of commissions associated with food marketplaces and financial intermediaries by using an online food ordering system. The system is effective in obtaining new consumers and winning loyalty from existing ones due to its convenience of use and efficiency in food delivery.
Apart from the reasons said above, owning an exclusively branded online food ordering app could add more benefits to your plate, which are as follows:
1. Brand Identity
Owning a food ordering app has given an online home for your business and left you with a lot of liberties. It builds a brand for your restaurant organically and lets the world know what it is. The app also allows you to send push notifications to let people know about good deals they can get. It can help you get a lot of food orders through your restaurant order taking app. Every time your restaurant sends a message to a user’s phone, it gives them a chance to build more robust brand recognition in their minds. It leads to an efficient, popular way to order food with a mobile phone.
2. Stay ahead of the competitors
Owning an app clearly gives you an upper hand over your competitors as it builds the reliability and trust factor among your target audience. You are most likely to enjoy the privilege of repeat customers when you have an app to define your identity that extends beyond the offline virtues. Third party apps show a lot of varied options and their notifications of different would serve as a distraction to your target audience which can conveniently be avoided when you own your app that offers the audience exclusive information about your products and services.
3. Operational Costs
It is observed that the third-party apps take at least 30 to 40 percent as a commission for the cost of operations. Though they give your business the needed visibility and take you to your target audience, the price you pay for it in the long run might be more than the benefits you reap out of it. Owning the app eliminates these odds as it successfully eliminates the middleman between you and your customers and helps you save the operational charges, which usually costs a huge hole in the pocket.
4. Delivery efficacy and customer satisfaction
The app ensures that the customers are in direct touch with the restaurant management thus the communication becomes a lot easier. Non reliability on the third-party apps makes sure that you own your customer data and thus can easily identify their needs based on the previous piece of information they have provided. The food delivery app can track the progress of orders in real-time, allowing the delivery partner to increase its efficacy.
5. Loyalty and Rewards
Owning an app and making customers sign up for a loyalty programme and get rewards has a lot of potential to boost sales. Features like loyalty points which will help them save better and make them mark the restaurant as a favorite to order their meal frequently. Like Starbuck India’s free cup of drink in birthday month if you use the app or Domino’s only on-app combo discounts encourage the people to use the app frequently more than they intended to use and builds a loyal customer base. A fun, personalized and easy to use loyalty programme makes sure the customer returns even when there isn’t a need.
These are all the positive outcomes a restaurant or a chain could witness when they attempt to own a food delivery app. Apart from these known features, using technology in other departments of the restaurant business domain has been observed to serve the complete notion of excelling at what you do. Using POS services at restaurants to offer a complete diner experience, allowing customers to reserve, book and check in online, innovative QR menus, easy online payment methods are other few modern techno advancements that could successfully be incorporated in restaurant management which might serve as a huge boon to the entrepreneurship environment.
Magilhub is a cloud-based SaaS platform that offers POS solution, a digital marketplace and a complete diner experience to restaurants out there. Magilhub helps in building an identity for your restaurant brand and aids in its visibility. It gives your restaurants an online home where your customers can find you directly without any third party. That helps the restaurants provide absolute diner experience to the customers that makes everything from reservation to payment easier. Thus, with an exclusive food ordering app in your hand and a software like Magilhub in your hand, you have nothing to fear about.
To know more, visit us at: http://www.magilhub.com.
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