Social media is becoming more than just social media. Facebook is a community center, twitter is a model parliament, TikToks are the new audition tapes and Instagram is a mall. Yes, you heard it right. Instagram, which started off as a mere photo sharing app, has now become a mall where every other post we come across tries to sell us something. This has extended the scope of marketing when there are ample business accounts on Instagram looking for more opportunities and collaborations. Especially for restaurants, the bloom of the food vlogging community in Instagram is a golden opportunity to market themselves well.
“Instagrammable Restaurants” are legit things now and thus as a restaurateur; thus it is inescapable to have a savvy effective digital presence and Instagram with photos and reels makes your restaurant ubiquitous. Instagram has made the platform merchant and marketing friendly by making advanced metrics, insights and reports, paid partnerships and insights available to the page. India reports the highest use of Instagram for any country in the world and that ensures highest possible brand engagement than on any other digital platform. Well maintained Instagram profile would itself generate organic word of mouth and act as a candid sample for your skills and service.
Now that we know we have more to gain through Instagram, let us see how to do it the right way.
- Create a business profile.
Having a unique, attractive and well-defined profile is the first key step in Instagram marketing. Profile is the face of your business and people evaluate you based on it.
- Make a unique hashtag that is exclusive for your restaurant.
Hashtags play a huge role in discussing and calculating engagement and it is inevitable for it to be unique, catchy and familiar. Your hashtag is how people who don’t know your restaurant yet going to identify you. So put extra effort in making it mass appealing.
- Display your menu and dishes open.
Your dish is your art and your profile is your museum. Display them to tempt the audience to pull the Instagram crowd to your doors. Let them know about your signature dishes, special combos and offers. Instagram is a notice board more effective than push notifications.
- Brand logo and color palette
A memorable and original brand logo and a constant, unique colour palette is needed to develop a brand identity amidst an audience. The more time you spend in small details, the better it pays off. Positioning the brand symbol at a constant place in creatives with uniform palettes helps us identify brands.
- Regular posts and engagement
Engagement with customers is the key factor that would give us the desired increased revenue. Engagement can be generated in Instagram through more than one way. Repost all the mentions in the story, reply to the comments and messages, post regularly to get noticed by the followers and use maximum hashtags that fits the bill. Quirky, interactive and engaging content as creatives would be a benefit in disguise as they are promotions by themselves.
- Food bloggers
The food bloggers community is huge and ever expanding. Influencer marketing is said to be a 200B$ industry by the recent study and India potentially has 1,00,000 influencers at the least. There are so many ways to collaborate with influencers depending on your budget and objective. Many food bloggers with a large following will charge per post or Story, whereas some micro influencers may give your restaurant a shout out in return for their meal.
- Contests
Running contests builds the customer base and engagement. From prizes and giveaways to coupons and discounts, contests make the brand popular and convert the audience into real customers. Getting creative here may pay back the management with good rewards.
Now that you know why Instagramming your restaurant is important and how to do it the way it helps the most, it’s time to glam the gram world. When this drives you the customers desired, you shall be in need of an effective supporting system to manage both the restaurant process and the digital space. Magilhub is a cloud based, flexible POS software that is highly functional to handle your customers-to-be. Fix your gram, flex your growth.
And oh, a note to remember!
Keep it fun, keep it light.
So now is the time for your restaurant to be bejewelled!
For more details about POS and other products, Visit: http://www.magilhub.com
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