Novel ways for restaurants to take customer orders!

Said Albert Einstein, the man who needs no introduction. Not to mention the varied degree of application of this thought in any other field, its hold and relevance in the food and beverage industry is very crucial. Being good in your service is not just enough in these modern times. Pushing beyond the limits and thinking out of the box has become the need to climb up the ladder of profits. From what you offer to the way you offer, there is a dire need for innovation now more than ever. Holding your customer’s interest on your menu lies with the way you approach their presence. In this article, let us deeply discuss such innovative ways to take orders at your restaurant: 

1. Thematic setups 

Best thing about running a theme-based restaurant is that it naturally comes up with scope to explore innovation. Taking orders in a way that suits your restaurant breeds comfort and familiarity to your customers that may increase the repeat rate. A jail theme restaurant taking orders through prisoners’ letters or a “press the light switch” order method used across all deaf and mute eateries or taking orders via ravens and cup bearers in a medieval period themed restaurant… thematic restaurants shall always find a way to exploit their creativity to reap benefits, by making food ordering a memorable experience for the customers. 

2. Automated Kiosk 

Now imagine having a vending machine for a meal? That is exactly what automated kiosks intend to do. Orders are taken, receipts are generated and payments are made automatically at a single place that enables smooth functioning of the entire restaurant. This would serve as a great advantage for quick service restaurants where the order taking and billing needs a lesser time than the usual. They’re more likely to stay and become returning customers if they can order within a few minutes. Automated kiosks also enable the customers to get access to the restaurants’ entire products which would serve the purpose of a menu better. This might as well end up to be a special attraction of the restaurants concerned. 

3. Digital / QR Menu 

QR codes are the era defining innovation in the food industry and serves a lot of purposes. It is easy to begin with. A simple scan of the QR would provide infinite digital versions of the menu for customers to order, advanced QRs lately also allow placing orders online directly by scanning. Apart from these, the use of tablets and other novel gadgets shall also be tried to take orders digitally. Digital orders effectively reduce the processing time and thus help restaurants earn a good reputation! 

4. App order 

Some huge food chains and full-service restaurants are equipped enough to have their own apps that let people order food for themselves while they are dining. Apps make it easier to browse through the menu and place orders. Additionally, apps provide several options for payment which would in turn give customers a great diner experience. Apps also leave the restaurateurs with the added advantage of having customer’s data stored with them which would help them provide better suggestions and improvisations. 

5.  AR ordering – THE FUTURE IS HERE! 

Numerous industries are being benefited by augmented reality lately and the food industry is no exception. With the help of an AR menu, customers can now view the menu on their smartphones and see the real size of the dishes. Some A-tier restaurants advance a step further and use hologram projections to bring out near perfect and accurate AR illusions for the menu. AR menus improve customer engagement and satisfaction and would serve as an excellent marketing strategy. This gives the restaurant brands increased visibility and promotes advocacies. For the restaurants with great aspirations and efficacy, AR menu is definitely a feature to eye for.