As the final and the most happening quarter of the year sets in now, it signs for get-togethers and celebrations. Yes, FESTIVAL SEASON IS OFFICIALLY HERE!!! Right as Onam kick starts in the month of October, we have numerous festivities lined up for everyone in the country from Dussehra, Miladi Nabi, Diwali to Christmas and New Year. It is that time of the year when people love to shop and eat out and make the most of their holidays. This means there is high demand in the food industry and as a restaurant owner, you have to put in an extra effort to engage with the customers who are high in their festive spirit! We at Magilhub present you a set of ideas on how to increase restaurant sales during this festive season using various marketing strategies as effectively as possible are as follows:
- Festive themed menu:
One of the easiest ways to hold the attention of customers and increase sales is by allowing your menu to have a few tweaks during the festive seasons. Highlight what you offer for your valuable customers in these festive times either by naming the dishes accordingly or even by curating a festive-specific menu. With the increase of cloud kitchen concept, there is a humongous possibility for restaurants to tap the moment of their market. A Navratri thali or Onam Sadya or Diwali Virundhu or a Christmas Buffet would associate people with your restaurant along with the festivals and will contribute to soaring up the profits! Menu changes and addons are now easy with Magilhub POS services, which you may learn more at (hyperlink).
2. Rewards and Loyalties:
Everyone loves gifts, whether it is festival season or not. But gifts and rewards during festivities are always special and long cherished. As a restaurateur who values their customers, you will start offering gift cards, dining coupons, exclusive discounts, loyalty programs and schemes that would benefit your loyal customers. This is one kind of deal that any type of restaurant could offer. A famous theatrical chain in India has recently announced that they would allow infinite refills of Big Tub Popcorns during showtimes for their audience every Tuesday till December 2022. Now doesn’t it call for a celebration in itself? Additionally, giving away festive souvenirs to customers during their purchase would motivate them to try your business again! In constrained spaces like quick service restaurants, such freebies could be placed at the billing session which allows the customers to pick one for themselves.
3. Decor your core:
Giving a new look to your restaurant for every season just makes it more welcoming and easier for people to embrace and own your place as theirs. The decorations outside should be given more importance during festival times as it attracts people over the ambience inside. But it is to remember that what makes them stay and come again is what you offer them. Setting up a photo booth at a full-service restaurant or the colorful festivities at the entrance of your quick service restaurant would do. Cloud kitchens can try to get along the trend by changing the prints on their packages. By making the place and your brand significantly appealing to the people who celebrate a festival, you tend to invoke a feeling of belongingness in them and that is a feeling which one would like to visit often!
4. Customer engagement:
There is more than one definite way to engage with your customers. You may organise and run events for the festivals and encourage your customers to participate in them. Special goodies and merchandise can aid in good engagement as well as an additional profit. Staff dressed in theme with the festival is also the hook of the customers’ interest. While talking about engagement, one has to think beyond the real world. Digital space strategies, if not more, have proved to be as beneficial as the traditional ones. Running an online contest and engaging with the mentions across all social media platforms not just increases visibility but also the credibility of your restaurant’s brand.
5. The CRM kit:
One of the most important steps in the entire process, if not the most, is customer relationship management. Everything you try to put out for your customers would only pay off when it reaches them at the right time. It’s an amazing way to upgrade customer relationship management and also helps in creating a rapport with your existing loyal customer. Letting them know your special deals and discounts through SMS, email or whatsapp and reaching out to them for feedback after service enhances the brand value and serves the intent. In the era of social media, influencer marketing has also been proven very effective for the purpose.
Apart from all the ideas discussed here, there is a lot more to explore and for an entrepreneur with a goal and a planner with creativity, nothing would be far fetchable. Establishing a successful business through the festive season isn’t that tough once you learn to slide along the tide of celebration and flow with it. With the right team that has an expertise in technology and digital domain by your side, the festive season would just be merrier and fruitful to restaurateurs, of all people. Magilhub is a cloud-based restaurant management POS platform that offers software as a service to provide an absolute diner experience for your customers. By additionally creating a digital marketplace for your restaurant brand to help customers reach out to you, Magilhub offers and end-to-end restaurant management solution any business entrepreneur might need.
To know more, visit us at http://www.magilhub.com.
MAGHIL 