This pandemic era has changed our day-to-day lifestyle in several possible ways and the F&B industry is no exception- thanks to the novel coronavirus. The industry witnessed massive transformation and development digitally. One such change is the concept of Cloud kitchen which was the previous blog and now we are here to know about yet another change adopted by the F&B industry on the way their menu is served.
Yes, it is all about the QR code which has taken the place of physical menu cards in the F&B industry. One thing about the QR codes in place of the restaurant menu is that it is here to stay. As the acronym itself states — Quick Response codes, widely known as QR codes, drive faster virtual solutions across different fields. Owing to its convenience and the many health and safety benefits it offers, this new age has witnessed the widespread usage of QR codes. QR codes act as a bridge between traditional and digital marketing. They take the customers into the digital world of the restaurant business and connect them smoothly. Thus, it isn’t an exaggeration when one says that these dotted squares play a great role in the development of dine-in restaurants, where cloud kitchens are vastly replacing the conventional dine-outs.
QR codes owes its popularity to the fact that it is quickly and easily accessible to anyone anywhere you find it. Firstly, it comes with a lot of benefits. In these times of concern of physical contact, they provide an easy one step solution for contactless menus. Secondly, QR codes take your brand and products to places the physical menu cards cannot reach and thus open up new avenues to a wider market. As you analyze the market and its mentality, a printed QR code sheet would be more interesting than a menu being spread across.
Even when we think about the scenarios within restaurants where every single customer is expected to carry their mobiles, a tabletop insert of QR code would provide a menu to everyone out there. This also acts as an effective solution to the increasing employee shortage in the restaurant sector. It is also widely appreciated by environmental enthusiasts, as it reduces paper usage and leaves less carbon footprint comparatively. The QR codes have brought a whole new dimension to the hospitality industry, that is observed to be welcomed by both the customers and service providers.
From the customer’s point of view, QR codes are intriguing to begin with. It offers them a unique experience over conventional menus and helps them engage with the restaurant brands. QR codes may hold the customer’s interest in the brand more than the usual dine-in menu cards. QR codes with interactive features and gamified effects have been proved to drive more engagement to the respective restaurants and seem to be highly effective. QR codes open the floor for the restaurants to play quirky and up their game, literally and figuratively.
A lot of restaurant owners lately feel that QRs can drive engagement and loyalty points. As a lot of owners who have tried these during the peak of the pandemic felt it to be quite beneficial, no surprise looking at the F & B industry trying to keep this method for a long haul. Now that QR generation and digitalizing the menu and restaurant management is a tedious task, Magilhub provides easy solutions for every concern. Team Magilhub digitalizes menus via QR codes and helps the business reach beyond its physically possible demographics. The advancement accompanied by able guidance from MagilHub is all a merchant needs to see in order to tap new avenues, no matter what the rest of the factors are.
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